HANDFUL is an invitation for creatives to slow down and connect with themselves and others through the medium of clay.

studio NANA developed the visual identity, logotype, image direction, and social media concept for the brand launch of HANDFUL.

Being the only character without edges, the 'U' imitates the behavior of wet clay and symbolizes the 'you' — the person connecting with the clay.

The square represents the clay body and reflects the behavior of the human body. When used in a digital environment, it creates awareness for the beauty of imperfection.

studio NANA defined the HANDFUL picture language and directed the brands photoshoot

Photography: Neda Rajabi

Creative Direction, Styling: studio NANA

Client: HANDFUL

HANDFUL is an invitation for creatives to slow down and connect with themselves and others through the medium of clay.

studio NANA developed the visual identity, logotype, image direction, and social media concept for the brand launch of HANDFUL.

Being the only character without edges, the 'U' imitates the behavior of wet clay and symbolizes the 'you' — the person connecting with the clay.

The square represents the clay body and reflects the behavior of the human body. When used in a digital environment, it creates awareness for the beauty of imperfection.

studio NANA defined the HANDFUL picture language and directed the brands photoshoot

Photography: Neda Rajabi

Creative Direction, Styling: studio NANA

Client: HANDFUL