HANDFUL is an invitation for creatives to slow down and connect to themselves and others through the medium clay.
studio NANA developed a visual identity, logotype, image direction and social media concept for the brand launch of HANDFUL.
The constructed logo font reflects on the inner calmness created by the process of working with clay. With the shape staying geometrical and edgy on the outside and being soft and round on the inside, the Logo represents a safe space to focus and calm down.
Being the only character without edges, the 'U' imitates the behavior of wet clay and refers to the 'you' and the person in connecting with clay.
The square represents the clay body and referes in its behaviour to the human body. Used in a digital environment it creates awareness for the beauty of imperfection.
studio NANA defined the handful picture language and directed the brands photoshoot
HANDFUL is an invitation for creatives to slow down and connect to themselves and others through the medium clay.
studio NANA developed a visual identity, logotype, image direction and social media concept for the brand launch of HANDFUL.
The constructed logo font reflects on the inner calmness created by the process of working with clay. With the shape staying geometrical and edgy on the outside and being soft and round on the inside, the Logo represents a safe space to focus and calm down.
Being the only character without edges, the 'U' imitates the behavior of wet clay and refers to the 'you' and the person in connecting with clay.
The square represents the clay body and referes in its behaviour to the human body. Used in a digital environment it creates awareness for the beauty of imperfection.
studio NANA defined the handful picture language and directed the brands photoshoot