As a Fair Fashion pioneer, hessnatur has been on a mission for over 45 years to create a balance between fashion, the environment, and humanity. hessnatur has taken the leap into a new era of the fashion industry, continually improving processes for ecologically producing clothing, thus becoming a trailblazer for the entire fashion sector.

Studio NANA was tasked with redefining Hessnatur’s visual language to better align with the company’s forward-thinking mindset.

By blending heritage and tradition with a contemporary, modern aesthetic, studio NANA created a warm yet luxurious vibe. The images feel authentic and real, with confident, bold poses that remain understated rather than extroverted and commercial.

Styling: Rachel Rodgers

Hair: Susanna Jonas

Make-up: Ischrak Nitschke

Production: Services United

Image Direction, Creative Concept, Art Direction: studio NANA

Client: Hessnatur

As a Fair Fashion pioneer, hessnatur has been on a mission for over 45 years to create a balance between fashion, the environment, and humanity. hessnatur has taken the leap into a new era of the fashion industry, continually improving processes for ecologically producing clothing, thus becoming a trailblazer for the entire fashion sector.

Studio NANA was tasked with redefining Hessnatur’s visual language to better align with the company’s forward-thinking mindset.

By blending heritage and tradition with a contemporary, modern aesthetic, studio NANA created a warm yet luxurious vibe. The images feel authentic and real, with confident, bold poses that remain understated rather than extroverted and commercial.

Styling: Rachel Rodgers

Hair: Susanna Jonas

Make-up: Ischrak Nitschke

Production: Services United

Image Direction, Creative Concept, Art Direction: studio NANA

Client: Hessnatur