OOH and digital Campaign for the Netflix Series 'Sex/Life'.
Sex/Life is the story of Billie, a woman who’s sexual desire collides with the role of being a mother. While men are free to express their sexuality at at all times, mothers who do the same are often degraded. This campaign aims to address the fact that most mothers did actually have sex in order to have children — we know that’s shocking — AND most importantly should be able to fulfill and express their sexual needs without feeling guilty about it.
studio NANA ideated the campaign together with the copywriters Anne Tetzner and Andrea Senzel and produced the images for the German launch of 'Sex/Life'.
EN: Breaking News: Your mother had sex. #MamaIsComming
EN: Bed time! #MamaIsComming