OOH and Digital Campaign for the Netflix Series Sex/Life

Sex/Life tells the story of Billie, a woman whose sexual desires clash with her role as a mother. While men can openly embrace their sexuality at all times, mothers who do the same are often judged.

This campaign highlights an undeniable truth—most mothers had sex to have children (shocking, we know) and, more importantly, should be able to express and fulfill their desires without guilt.

Studio NANA developed the campaign concept alongside copywriters Anne Tetzner and Andrea Senzel and produced the images for the German launch of Sex/Life.

EN: Breaking News: Your mother had sex. #MamaIsComming

EN: Bed time! #MamaIsComming

Photography: Rachel Israela

Set Design: Leonardo Papini

Styling: Mine Uludag

Hair and Make-up: Michi Schietzel

Production: Louisa Liebgott

Copy: Anne Tetzner and Andrea Senzel

Art Direction: studio NANA

Client: Netflix

Photography: Rachel Israela

Set Design: Leonardo Papini

Styling: Mine Uludag

Hair and Make-up: Michi Schietzel

Production: Louisa Liebgott

Copy: Anne Tetzner and Andrea Senzel

Art Direction: studio NANA

Client: Netflix