Sales season evokes a playful sense of going for the unexpected; and the surprise, unplanned excitement and “f*ck-its” that go with it.

This campaign celebrates this feeling in a series of whoops-moments that feel funny, authentic and human. 

studio NANA created the creative concept and art directed the shoot.

Photography: Allyssa Heuze

Styling: Saskia Jung, Rachael Rodgers

Hair: Susanna Jonas, Gregor Makris

Make-up: Ischrak Nitschke

Production: Services United

Art Direction: studio NANA

Client: Zalando

Sales season evokes a playful sense of going for the unexpected; and the surprise, unplanned excitement and “f*ck-its” that go with it.

This campaign celebrates this feeling in a series of whoops-moments that feel funny, authentic and human. 

studio NANA created the creative concept and art directed the shoot.

Photography: Allyssa Heuze

Styling: Saskia Jung, Rachael Rodgers

Hair: Susanna Jonas, Gregor Makris

Make-up: Ischrak Nitschke

Production: Services United

Art Direction: studio NANA

Client: Zalando