studio NANA
studio NANA

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About

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studio NANA

Zalando tasked us with scaling our creative partnership into their beauty vertical, encompassing both skincare and makeup. The mission was to build a unified visual language for these two distinct categories, moving away from stiff industry tropes toward a dynamic, unscripted narrative.

Our Role
- Concept Extension & Visual Strategy
- Creative & Art Direction
- Cross-Channel Consistency Management

studio NANA
studio NANA
studio NANA
studio NANA
studio NANA

We centered our strategy on the synergy between product performance and real human vitality. The goal was to showcase skincare and makeup as dynamic, lived-in extensions of an individual's natural energy, capturing the products in a way that feels effortlessly authentic and engaging.

studio NANA
studio NANA
studio NANA

The project seamlessly extended our overarching visual concept into these specialized sub-verticals. Grounding both skincare and makeup in a relatable, human-centric framework allowed the brand to claim a distinct, authoritative position in a highly competitive premium beauty market.

Photography: Allyssa Heuze

Hair: Susanna Jonas, Gregor Makris

Make-up: Ischrak Nitschke

Styling: Saskia Jung, Rachael Rodgers

Production: Services United

Concept, Art Direction: studio NANA

Client: Zalando

Next: Zalano Cyber Week 

Cyber Week Campaign directed by studio NANA
studio NANA

Zalando tasked us with scaling our creative partnership into their beauty vertical, encompassing both skincare and makeup. The mission was to build a unified visual language for these two distinct categories, moving away from stiff industry tropes toward a dynamic, unscripted narrative.

Our Role
- Concept Extension & Visual Strategy
- Creative & Art Direction
- Cross-Channel Consistency Management

studio NANA
studio NANA
studio NANA
studio NANA
studio NANA

We centered our strategy on the synergy between product performance and real human vitality. The goal was to showcase skincare and makeup as dynamic, lived-in extensions of an individual's natural energy, capturing the products in a way that feels effortlessly authentic and engaging.

studio NANA
studio NANA
studio NANA

The project seamlessly extended our overarching visual concept into these specialized sub-verticals. Grounding both skincare and makeup in a relatable, human-centric framework allowed the brand to claim a distinct, authoritative position in a highly competitive premium beauty market.

Photography: Allyssa Heuze

Hair: Susanna Jonas, Gregor Makris

Make-up: Ischrak Nitschke

Styling: Saskia Jung, Rachael Rodgers

Production: Services United

Concept, Art Direction: studio NANA

Client: Zalando

Next: Zalano Cyber Week 

Cyber Week Campaign directed by studio NANA