Campaign CI and Packaging Design for the collaboration of Amorelie and the Netflix Series 'Sex/Life'.
studio NANA ideated the campaign together with the copywriters Anne Tetzner and Andrea Senzel and designed a high quality gift box.
The 'Mama kommt gleich Box' is the continuation of the Sex/Life-OOH Campaign.
Using strong and feminine colors, inspired by the lighting mood of the show, the bold Identity visually links the campaign and collaboration to the Netflix Series.
' I'm dying, this is probably my favorite press box in a long time.'
— Kim Kardashian