studio NANA
studio NANA
studio NANA

After an exclusive screening of a secret raw edit, we worked in a collaborative process with copywriters Anne Tetzner and Andrea Senzel. Our mission was to translate the series' atmosphere into a campaign centered on the tension between motherhood and desire. A narrative choice that directly challenged a long-standing cultural silence.

Our Role

- Creative Strategy & Campaign Narrative360°

-Visual Identity System

- Art Direction & Photography Production

- Omnichannel Asset Design (OOH, Social Media, Pinterest)

- Scalable Brand Systems & Social Media Templates

Billboard in Berlin at night for Netflix Series Sex/Life

When our original headline, "Breaking: your mother had sex," was censored by German landlords, we took the pushback as proof of relevance. We managed a strategic pivot to "Mütter tun es auch" while maintaining a sophisticated aesthetic across all touchpoints, including a 360° toolkit for Social Media and Pinterest to ensure omnichannel consistency.

Billboard in Berlin at night for Netflix Series Sex/Life

EN: Bed time! #MamaIsComming

The campaign became a cultural event, validated by extensive media coverage in ELLE Germany, Spiegel, and GQ. It successfully moved motherhood into the premium public discourse, proving our ability to turn a collaborative exploration into a landmark campaign that sparks a nationwide conversation.

studio NANA
studio NANA
studio NANA

Photography: Rachel Israela

Set Design: Leonardo Papini

Styling: Mine Uludag

Hair and Make-up: Michi Schietzel

Production: Louisa Liebgott

Copy: Anne Tetzner and Andrea Senzel

Art Direction: studio NANA

Client: Netflix

studio NANA

Explore the exclusive press box collaboration here.

studio NANA

After an exclusive screening of a secret raw edit, we worked in a collaborative process with copywriters Anne Tetzner and Andrea Senzel. Our mission was to translate the series' atmosphere into a campaign centered on the tension between motherhood and desire. A narrative choice that directly challenged a long-standing cultural silence.

Our Role
- Creative Strategy & Campaign Narrative360°
-Visual Identity System
- Art Direction & Photography Production
- Omnichannel Asset Design (OOH, Social Media, Pinterest)
- Scalable Brand Systems & Social Media Templates

Billboard in Berlin at night for Netflix Series Sex/Life
Billboard in Berlin at night for Netflix Series Sex/Life

The campaign became a cultural event, validated by extensive media coverage in ELLE Germany, Spiegel, and GQ. It successfully moved motherhood into the premium public discourse, proving our ability to turn a collaborative exploration into a landmark campaign that sparks a nationwide conversation.

studio NANA
studio NANA
studio NANA

Photography: Rachel Israela

Set Design: Leonardo Papini

Styling: Mine Uludag

Hair and Make-up: Michi Schietzel

Production: Louisa Liebgott

Copy: Anne Tetzner and Andrea Senzel

Art Direction: studio NANA

Client: Netflix

studio NANA

Explore the exclusive press box collaboration here.

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