studio NANA developed a digital fashion show concept for Lee Cooper in order to create brand awareness on one hand and showcase the SS21 collection to buyers and press on the other.
The live show was an interactive, virtual trip to an obviously fake summer destination. Charlotte Hübsch, the narrator of the show, told the ironic story of the protagonists, while adapting live to the audiences decisions on the storyline.
studio NANA conceptualized, directed and produced the fashion show and teamed up with Wundertütenfabrik to implement the live event.
Watch the full video here: