Lee Cooper — Creative Direction

By blending heritage and tradition with a contemporary, modern aesthetic, studio NANA created a warm yet luxurious vibe. The images feel authentic and real, with confident, bold poses that remain understated rather than extroverted and commercial.

studio NANA developed a digital fashion show concept for Lee Cooper in order to create brand awareness on one hand and showcase the SS21 collection to buyers and press on the other.

The live show was an interactive, virtual trip to an obviously fake summer destination. Charlotte Hübsch, the narrator of the show, told the ironic story of the protagonists, while adapting live to the audiences decisions on the storyline.

studio NANA conceptualized, directed and produced the fashion show and teamed up with Wundertütenfabrik to implement the live event.

Watch the full video here:

Founded in London’s East End in 1908, Lee Cooper has a rich history spanning over a century, establishing its iconic status as the Original British Denim brand. 2020 Lee Cooper was launched in Germany.

Creative Direction: studio NANA

DOP: Tobias Castorph

Photography: NTI

Models: Em, Jennifer and Leon

Narrator: Charlotte Hübsch

Set Design: Johanna Meyer

Styling: Marian Schlicker

Hair and Make-up: Michi Schietzel

Technische Leitung: Andi Wild

Production: studio NANA