Netflix and Amorelie aimed to tackle a topic usually hidden away: the desire of mothers. studio NANA was commissioned to take the scandal of maternal sexuality and translate it into a prestigious lifestyle experience. We designed a narrative that moved the conversation out of the internet's shameful corners and into the realm of high-fashion culture.

Avoiding the sex-shop clichés of the early 2000s, we applied high-end editorial aesthetics to the packaging. By distilling the show’s moody lighting into a minimalist identity, we created an object designed to be displayed on a coffee table rather than hidden in a drawer.

We re-engineered the box’s architecture to house a complex set of products, from intimate devices to editorial diaries. We achieved maximum visual impact by pairing raw, uncoated paper stock with precise gold deep embossing. This tactical contrast serves as a reminder that physical craft still carries weight in a digital world.

Copy: Anne Tetzner and Andrea Senzel

Concept, Art Direction + Design: studio NANA

Product Photography: Marie Jacob

Client: Netflix

See the full 360° OOH campaign here

Netflix and Amorelie aimed to tackle a topic usually hidden away: the desire of mothers. studio NANA was commissioned to take the scandal of maternal sexuality and translate it into a prestigious lifestyle experience. We designed a narrative that moved the conversation out of the internet's shameful corners and into the realm of high-fashion culture.

Avoiding the sex-shop clichés of the early 2000s, we applied high-end editorial aesthetics to the packaging. By distilling the show’s moody lighting into a minimalist identity, we created an object designed to be displayed on a coffee table rather than hidden in a drawer.

Copy: Anne Tetzner and Andrea Senzel

Concept, Art Direction + Design: studio NANA

Product Photography: Marie Jacob

Client: Netflix